Betano Secures Historic Global Sponsorship Deal for UEFA EURO 2024

Betano, the Kaizen Gaming-owned operator, has made history by securing a global sponsorship deal for UEFA EURO 2024, hosted in Germany. This landmark agreement marks the first partnership between a betting company and UEFA, solidifying Betano's position in the sports sponsorship landscape.

Following the operator's success as the first official partner of the FIFA World Cup in Qatar last year, Betano continues to make strides in the sports sponsorship arena. The upcoming UEFA EURO 2024 tournament, scheduled to take place from June 14 to July 14, will see Betano play a significant role in enhancing the overall fan experience.

George Daskalakis, Founder and CEO of Kaizen Gaming, expressed excitement about the collaboration with UEFA, stating, “This collaboration is a new first for the industry and expresses our fundamental passion for football as well as our mutual commitment towards innovation and excellence."

Betano's commitment to responsible gaming aligns with UEFA's values, and the partnership is expected to deliver unparalleled entertainment to fans during the highly anticipated European Championship.

Guy-Laurent Epstein, UEFA Director of Marketing, welcomed Betano as an official partner of UEFA EURO 2024, noting, "Betano is a leading digital sports betting operator, with a focus on cutting-edge technology and responsible gaming. We believe that their industry expertise and affinity to football make them a great fit for the tournament."

As the tournament traverses 10 cities in Germany, Betano's global sponsorship deal highlights the growing significance of the betting industry in major sporting events and the operator's dedication to fostering innovation and excellence in sports partnerships.

By fLEXI tEAM