Bet365 Signs Three-Year Sponsorship Deal with UEFA Champions League

Operator bet365 has entered into a landmark three-year sponsorship agreement with UEFA, becoming the first sports betting brand to partner with the UEFA Champions League. This deal will cover the men’s competition from the 2024/25 season through to the 2026/27 season, providing significant brand exposure for bet365 across various UEFA platforms.

As part of the agreement, bet365’s branding will be prominently displayed on in-game perimeter LED boards, media backdrops, and the UEFA Champions League's digital channels. This extensive visibility is set to enhance the brand’s presence within the world’s most prestigious club football competition.

In addition to brand exposure, the partnership includes a large-scale ticket giveaway initiative by bet365, which will offer thousands of UEFA Champions League match tickets to fans in select countries. This initiative aims to boost fan engagement by providing access to highly sought-after match tickets.

Commenting on the partnership, UEFA’s Director of Marketing, Guy-Laurent Epstein, said, “We are thrilled to welcome bet365 as an official global sponsor of the UEFA Champions League, uniting the world’s most prestigious club football competition with millions of passionate fans around the globe.”

Earlier in June 2024, bet365 expanded its partnership with Sports Information Services (SIS), integrating SIS’s eSoccer and eBasketball products into its betting platform. This expansion has brought over 150,000 new events to bet365’s offerings, significantly broadening its range of betting options.

By fLEXI tEAM